Our Legacy of Clean Water
Over 65 Years of Trust and Service
Founded in 1957 and proudly family-owned since 1981, Brown’s Softwater Service & Sales has been delivering reliable, high-quality water treatment solutions to homeowners across Rockford, Sparta, Cedar Springs, Coopersville, and surrounding Michigan communities for over 67 years. We specialize in providing effective solutions for hard water, iron filtration, and sulfur contamination, ensuring that our customers enjoy clean, soft water every day. With a commitment to honesty, transparency, and exceptional customer service, we strive to deliver the best water softening and filtration systems tailored to the unique needs of each household.
As a family-run business, we value the personal relationships we’ve built with our customers over the decades. Our philosophy centers on providing trustworthy service—we never upsell unnecessary products and always recommend the most effective solutions based on thorough water testing. At Brown’s Softwater, we’re not just here to fix your water problems; we’re here to provide lasting peace of mind. With free water testing, same-day or next-day service, and a business dedicated to customer satisfaction, we’ve become a trusted name in water treatment throughout the region.
Your Water Specialist
Meet Anthony Krupp
Anthony purchased Brown’s Softwater Service & Sales from his father five years ago, continuing the family’s legacy of delivering trusted water treatment solutions to the community. Prior to taking over the business, Anthony built a successful career as a Master Electrician and business owner, giving him a strong foundation in technical expertise and leadership. Since taking the helm, Anthony has applied his knowledge to enhance the company’s operations while maintaining the high standard of service that has made Brown’s Softwater a household name in Michigan for over 67 years.
Under his leadership, the company remains focused on providing honest, transparent service, specializing in water softening, iron filtration, and sulfur removal. Anthony’s hands-on approach ensures that every customer gets the best possible solution, backed by free water testing and same-day or next-day service. His commitment to customer satisfaction, combined with his technical background, has allowed him to uphold and expand the company’s reputation as a reliable, community-focused business.
A Legacy of Trust: Anthony continues the family tradition of expert water care, following in his father’s footsteps, and the original founder Gene Brown to bring over 65 years of service to the community.
We can help.
At Brown’s Softwater Service & Sales, we’ve been delivering trusted water solutions to families for over 67 years. Our commitment to honest, reliable service ensures that your home receives the highest quality water treatment, tailored to your unique needs. Let our experienced team help you enjoy cleaner, safer water today—reach out and discover the difference a family-owned business can make.
Ready to take the next step? Contact us now for a free consultation and see how we can transform your water.