Providing Clean, Safe, and Soft Water to Michigan Homes

Why Choose Us?

Clean Water being poured into a clear glass.

With over 67 years of experience in the water treatment industry, Brown’s Softwater Service & Sales has been the trusted choice for residential water softening and filtration solutions across Rockford, Sparta, Cedar Springs, Coopersville, and surrounding Michigan communities. As a family-owned business for more than 43 years, we pride ourselves on delivering personalized service, ensuring each customer receives the right solution for their unique water challenges, from hard water and iron filtration to sulfur removal. Unlike many competitors, we prioritize honesty and transparency, never recommending products you don’t need. Our commitment to same-day or next-day service ensures that when you have a problem, we’re there to help quickly—whether it’s a routine water softener installation or an urgent repair.

At Brown’s Softwater, you’re not just another customer; you’re part of our community. We build long-lasting relationships, offering free water testing and reliable maintenance to keep your water systems in optimal condition. Our hands-on approach and dedication to high-quality service have made us a trusted name in the water treatment industry for over six decades. When you choose us, you’re choosing experience, integrity, and a family business that puts your water quality first.

Featured Services

A new Water Softener.

Water Softeners

A water softener removes minerals like calcium and magnesium from your water, preventing scale buildup, prolonging the life of your appliances, and improving the effectiveness of soaps and detergents.

A new Reverse Osmosis filtration system.

Reverse Osmosis

Reverse osmosis removes contaminants and impurities from your drinking water, providing clean, purified water that is safe, great-tasting, and ideal for cooking and hydration.

A new Oxidation Filtration System.

Oxidation Filtration

Oxidation filtration effectively removes iron, sulfur, and manganese from your water, improving its taste, odor, and clarity, while protecting your plumbing and appliances from staining and damage.

Trusted by Customers for Over 65 Years

  • Mark was extremely nice and came out to check out our problem within an hour fixed the problem with an explanation and was affordable!!!

    Michael Parker

  • Such friendly people and great customer service! Made things very easy! 110% recommended Brown's!

    Stacey Graftema

  • Customer service is great! Anthony was awesome! I’m happy to be a customer now for 12 years. Highly recommend! Thank you!

    Marciana Gonzalez

  • We couldn’t have asked for better customer service. They returned our call promptly and came out the same day. We will be recommending to everyone we know. Personable, friendly, reliable and fast service. I wouldn’t look elsewhere. Great family run business.

    Melissa Genther

  • Can’t speak highly enough of this company! Needed a new softener. They came out in under an hour on a Friday morning. New unit was installed on Monday. If possible, I would give them more stars. The new system uses much less salt than my old one did. So much better for septic system and drain field!

    Vanoefft

  • Fantastic customer service! Anthony was able to come to our home the next day and fix our softener. We assumed we would need a whole new system, but Anthony inspected it and found the problem. He was very honest and told us our 15 year old system should have a lot more life left in it. Definitely recommend Brown's!

    Jodi Curtis

Our customers are at the heart of everything we do. Want to share your experience with Brown's Softwater Service & Sales? We’d love to hear from you! Click here to leave us a testimonial or read what others have to say.